ERDL Website Redesign
This was a team project where I worked along with Interior Design Principal of ERDL. As a UX Designer, I obtained client requirements, performed user interviews, created user persona, ideation, created wireframes, reviewed with Design Principal of ERDL, tested with users, revised and finalized the layout.
Clients: Erik Rueda ( ERDL CEO), Melissa Hulburt ( ERDL Design Principal)
Target Users: Interior Designers, Architects, General Contractors
PROJECT BRIEF
Redesign components of the website to highlight company’s brand and projects.
User Persona
Persona was created based on observing 3 people (2 designers, 1 engineer) using the website and interviewing them about their experience.
Name: Patricia Bagzai
Age: 33
Patricia is an interior designer and a project manager working in a firm specializing in commercial interior design.
Goals
- What ERDL company does and understand ERDL’s field of expertise
- Go through ERDL’s projects to understand the built product spectrum of the company.
Pain Points
- It’s difficult to figure out different furniture pieces and their details when entered into a project page
- It takes longer to find specific industry projects
- Home page has information about the company and its services but would like to know more about the facilities
Redesigned elements
Before
Redesigned page
To help user get an idea of different products built, each product is separated into individual slide gallery. Short description about the product gives information about material and finishes which helps designers understand the standard terms used at ERDL which in turn makes communication with them efficient during design phase of the project.
Before
Redesigned Page
Instead of one single grid, projects are divided into categories which helps designers to quickly perceive the industries ERDL has clients in and built furniture for.
To fulfill client’s request, each category has client list placed below its name which puts the high profile names in front of the eyes while scrolling through the work.
3. Studio Page
Along with showing company facilities, Studio page tells the story of how ERDL was formed and its growth till now. This page helps users understand ERDL’s background and company infrastructure better.
