This was a team project where I worked along with Interior Design Principal of ERDL. As a UX Designer, I obtained client requirements, performed user interviews, created user persona, ideation, created wireframes, reviewed with Design Principal of ERDL, tested with users, revised and finalized the layout.
Clients: Erik Rueda ( ERDL CEO), Melissa Hulburt ( ERDL Design Principal)
Target Users: Interior Designers, Architects, General Contractors
Redesign components of the website to highlight company’s brand and projects.
Persona was created based on observing 3 people (2 designers, 1 engineer) using the website and interviewing them about their experience.
Name: Patricia Bagzai
Patricia is an interior designer and a project manager working in a firm specializing in commercial interior design.
Individual project displayed before
Redesigned content layout for individual project
To help user get an idea of different products built, each product is separated into individual slide gallery. Short description about the product gives information about material and finishes which helps designers understand the standard terms used at ERDL which in turn makes communication with them efficient during design phase of the project.
Projects collection displayed before
Redesigned work page content
Instead of one single grid, projects are divided into categories which helps designers to quickly perceive the industries ERDL has clients in and built furniture for.
To fulfill client’s request, each category has client list placed below its name which puts the high profile names in front of the eyes while scrolling through the work.