ERDL Website Redesign

This was a team project where I worked along with Interior Design Principal of ERDL. As a UX Designer, I obtained client requirements,  performed user interviews, created user persona, ideation, created wireframes, reviewed with Design Principal of ERDL, tested with users, revised and finalized the layout.

Clients: Erik Rueda ( ERDL CEO), Melissa Hulburt ( ERDL Design Principal)
Target Users: Interior Designers, Architects, General Contractors


Redesign components of the website to highlight company’s brand and projects.

User Persona

Persona was created based on observing 3 people (2 designers, 1 engineer) using the website and interviewing them about their experience.


Name: Patricia Bagzai
Age: 33

Patricia is an interior designer and a project manager working in a firm specializing in commercial interior design.


  • What ERDL company does and understand ERDL’s field of expertise
  • Go through ERDL’s projects to understand the built product spectrum of the company.

Pain Points

  • It’s harder to figure out different furniture pieces and its details when entered into one project page, when the all product images displayed in one single grid
  • It takes longer to find specific industry projects
  • Home page has information about the company and its services but would like to know more about the facilities
Redesigned elements

Individual project displayed before



Redesigned content layout for individual project

To help user get an idea of different products built, each product is separated into individual slide gallery. Short description about the product gives information about material and finishes which helps designers understand the standard terms used at ERDL which in turn makes communication with them efficient during design phase of the project.


Projects collection displayed before


Redesigned work page content

Instead of one single grid, projects are divided into categories which helps designers to quickly perceive the industries ERDL has clients in and built furniture for.

To fulfill client’s request, each category has client list placed below its name which puts the high profile names in front of the eyes while scrolling through the work.