This individual project was completed as a part of General Assembly’s UX Design course. The process started with writing a problem using ‘How might we…’ .
I suspect that young working people with a busy schedule who want to put home cooking into practice, struggle to do that because it’s a mental and physical burden to manage cooking and buying groceries, or they don’t know how to cook.
Participants for interview were finalized after asking screening questions
6-people were interviewed; 2- American citizens, 4- Working and living in united states but born and brought up in other countries.
Some quotes from participants,
“I love cooking and like to go with its flow. Love the process.”
“When there is food is on the plate that I made, it makes me happy.”
Home cooked meals are healthy and economical. However, people with a busy schedule who want to put home cooking into practice, struggle to follow it, because they feel exhausted by the amount of mental energy and efforts they need to put into thinking about what meals to cook that require 20-40 mins time, prep for the meal, grocery shop from all the different stores to buy all the ingredients for meals.
Creating an app that in which user can pre-plan their meals for week/s and shop for groceries according to their plan.
Filter tab in collapsed mode was perceived as filter for categories instead of filters for user preferences for time, no of ingredients etc. So majority users didn’t click on it and proceeded to next. This was mainly because recipes were grouped according to the cuisine and displayed under that name.
Asking them to add day and time for each recipe chosen was adding more efforts and time to complete the primary flow.